According to Corsport, qualifying for the Champions League represents a significant financial treasure for Juventus, estimated to be worth between 60 and 80 million euros. This figure reflects the value of participating in the tournament`s new 36-team format for the 2024/25 season. By comparison, in the previous season (2023/24), despite participating in the Europa League (following elimination from the Champions League), Juventus earned 63.5 million euros. However, the earning potential in the Champions League is considerably higher, particularly by advancing through the knockout stages. These figures clearly underscore the crucial importance of finishing among the top four in Serie A.
With qualification secured, majority shareholder Exor might not need to proceed with a capital increase of up to 110 million euros, which was planned as a `lifeline` should the club fail to qualify. This scenario would provide the club with greater financial flexibility to build a competitive squad. The team could operate in the transfer market more ambitiously and sustainably, rather than being restricted to conservative deals. For instance, retaining key players like Yildiz would become more probable. It wouldn`t be necessary to sell off top players to finance new signings. Moreover, it would pave the way for major transfer targets like Victor Osimhen, with speculation suggesting an investment of up to 85 million euros.