Italy`s top-flight football league, Serie A, is making a bold play off the pitch. With the launch of “Radio Tv Serie A,” the league is stepping firmly into the realm of a media powerhouse, aiming to transform how fans connect with their beloved sport.
In a move that signals a significant strategic pivot, Lega Serie A recently unveiled its ambitious new integrated radio and television platform. Dubbed “Radio Tv Serie A,” this initiative is not merely an extension of existing media efforts but a declaration of intent: to evolve from a sports governing body into a formidable media company.
From Pitch to Pixel: A Vision for Direct Engagement
The announcement, made during the closing stages of the 2025-2026 Summer Transfer Window at the Sheraton Milan San Siro, brought together key figures from the league. Ezio Simonelli, President of Lega Serie A, articulated the long-term vision with clarity:
“Radio TV Serie A represents a fundamental piece of the journey undertaken by the League in recent years to establish itself as a true media company. For over two seasons, this platform has daily narrated our football with passion and competence, enhancing the work of the Clubs and offering fans increasingly rich and accessible content. We will continue to invest in editorial production and in the Lissone studios, in the spirit of innovation and quality information.”
This statement underscores a broader trend in sports: leagues seeking greater control over their narrative and a more direct conduit to their global fanbase. It`s an acknowledgment that in the digital age, content ownership is paramount, and the ability to tell your own stories is as crucial as the stories unfolding on the pitch.
A Comprehensive Palimpsest: More Than Just Matches
The new platform promises an extensive offering, broadcasting live seven days a week, from 8 AM to 11 PM (and until midnight on match days). This goes far beyond simple game highlights, delving into the rich tapestry of Italian football. The programming schedule is designed to be comprehensive, covering:
- Live commentary and analysis of Serie A and Coppa Italia matches.
- In-depth stories about players, clubs, and the league`s history.
- Features on youth football and emerging talents.
- Dedicated segments that transport listeners and viewers on “unique journeys” through football`s past and present.
To deliver this content, Radio Tv Serie A has assembled an impressive roster of “talent.” Alongside a robust team of presenters, former Serie A stars are stepping into new roles as pundits and commentators. Familiar names like Serse Cosmi, Cristian Brocchi, Roberto Donadoni, and Giampaolo Pazzini are joined by new additions such as Luigi Apolloni, Mark Iuliano, Filippo Galli, Fabio Galante, and Manuel Pascali. Even the legendary `Coach` Dan Peterson will guide segments like “Storie di Serie A” (Stories of Serie A), promising a blend of historical insight and contemporary analysis.
Lega Serie A leaders outline their vision for the new Radio Tv Serie A platform.
Luigi De Siervo: “Changing the Relationship with Our Fans Forever”
Luigi De Siervo, the CEO of Lega Serie A, emphasized the fan-centric philosophy behind the project. His remarks highlighted the evolving landscape of sports consumption and the league`s commitment to adapting to it:
“The idea is simple: we must be increasingly present in the homes of our fans, and we do this because it is the path traced in the process of transformation of the world of sport. We wanted to create a product of which we governed every single process, and that is what we do every day from our Iliad IBC in Lissone. We will do things progressively, we are on the website and App, on DAB radio, and we will arrive on digital terrestrial, all free-to-air. It is a product that will change the relationship with our fans forever. We are at the service of the fans, who are our final users, but we also do it at the service of broadcasters, we will interact with them and try to support them, doing teamwork.”
This statement brilliantly encapsulates the twin goals: hyper-direct fan engagement (“in the homes of our fans”) and a collaborative approach with existing broadcasters. It’s a nuanced strategy, aiming to both cultivate its own media ecosystem and reinforce its partnerships, recognizing that a rising tide lifts all boats – or at least, all who choose to sail on it.
The Technical Backbone: Lissone IBC and Broad Accessibility
The operational heart of Radio Tv Serie A beats at the Iliad IBC (International Broadcast Center) in Lissone. This facility serves as the headquarters for transmissions, underscoring the league`s investment in state-of-the-art production capabilities. A crucial aspect of the platform`s strategy is its accessibility:
- Official Website: legaseriea.it
- Lega Serie A App: Mobile accessibility for on-the-go fans.
- DAB Radio: Digital Audio Broadcasting for high-quality radio transmission.
- DAZN (free-to-air mode): Leveraging existing digital platforms.
- Digital Terrestrial Television: Future expansion promises even broader reach, all available free of charge.
The “free-to-air” model is particularly significant. In an era where premium sports content is often locked behind paywalls, Serie A`s decision to make its dedicated media channel widely available could be a game-changer for fan retention and growth. It`s a strategic embrace of openness, potentially drawing in new audiences while cementing loyalty among existing ones.
A New Era for Italian Football Storytelling
With “Radio Tv Serie A,” the league is not just broadcasting football; it`s crafting a comprehensive, multi-platform narrative around it. This is more than a mere marketing effort; it’s an institutional transformation, repositioning Serie A as a forward-thinking entity capable of dictating its own media destiny. As the digital landscape continues to evolve, the ability to control, produce, and distribute compelling content will be an increasingly vital asset for any major sports league. Serie A, it seems, is ready to kick off this new media game.