The Genoese club announces key leadership appointments, signaling a definitive pivot towards a sustainable and data-driven future.
After a period marked by uncertainty and the palpable frustration of its ardent fanbase, U.C. Sampdoria is embarking on a strategic overhaul, heralded by significant changes to its organizational structure. The club, a storied institution in Italian football, is clearly signaling a new direction, emphasizing stability, modern management, and a renewed commitment to its sporting identity.
The New Man in the Dugout: Massimo Donati
The most immediate and anticipated announcement is the official appointment of Massimo Donati as the new head coach. Donati, whose contract extends until June 30, 2026, with an option for renewal upon promotion, steps into the role tasked with shaping the team on the field. A former Sampdoria midfielder himself, Donati brings a blend of deep Italian football knowledge and a burgeoning coaching career defined by clear tactical ideas, professionalism, and a proven ability to develop young talent. His work in recent years has not gone unnoticed, and the club expresses confidence that his passion and leadership will be instrumental in the team`s performance.
A Global Perspective: Jesper Fredberg as CEO
Perhaps the most intriguing addition to the Blucerchiati`s hierarchy is Jesper Fredberg, named the new CEO of the Football Area. Fredberg arrives with a wealth of international experience, having held significant roles at clubs like Anderlecht, Panathinaikos, Omonia Nicosia, and Viborg. He is touted as one of European football`s most innovative executives, known for revitalizing sports strategies, modernizing player selection models, and placing talent development at the core of club projects. For those accustomed to the more… `passionate` elements of traditional Italian football management, Fredberg`s data-driven methodology might seem like an imported marvel, promising a more analytical and sustainable approach.
“Jesper`s experience and vision are perfectly aligned with ours: a sustainable, competitive, and ambitious Sampdoria, supported by data and technology and led by experienced managers.” — Matteo Manfredi, Sampdoria President
Continuity and Collaboration: The Executive Team
President Matteo Manfredi, in an open letter to the club`s supporters, underscored the meticulous thought behind these key appointments. He acknowledged the collective desire for change and the need to learn from past errors. Donati and Fredberg will be flanked by Andrea Mancini, who retains his role as Sporting Director. Mancini`s deep sense of belonging to the club`s colors is seen as a vital link to Sampdoria`s heritage. This triumvirate—a young, modern team comprising a tactician with Italian roots, an innovative international strategist, and a club loyalist—is envisioned to guide Sampdoria towards its desired future.
Manfredi`s letter also reaffirmed the solid commitment of the club`s ownership to invest in Sampdoria`s future. The delay in these crucial nominations was deliberate, aimed at ensuring the right choices were made to establish the club on the most robust possible path. The goal is clear: to relaunch Sampdoria with a recognizable football identity that honors its rich history and tradition.
Gratitude and Forward Momentum
The club also extended its sincere thanks to Alberico Evani and Attilio Lombardo, who bravely guided the team through the challenging final six matches of the season and the critical play-out fixtures. Their professionalism and dedication during a complex period were deeply appreciated by the ownership and the entire club.
As Sampdoria prepares for its new season, with medical checks scheduled for the upcoming weekend and the pre-season training camp commencing on July 22nd in Ponte di Legno, the sense of anticipation is palpable. The blueprint for a sustainable, competitive, and ambitious future has been laid out. Now, the real work begins to translate this strategic vision into on-field success and restore the Blucerchiati to their rightful place in Italian football.