Since 1986, in the heart of the «White Hell» (Inferno Bianco), located just 235 km from the Arctic Circle, Nokian Tyres’ Ivalo test center has been the crucial site where over 5,000 tires undergo rigorous testing annually. This expansive complex, boasting more than 40 km of specialized tracks, was meticulously chosen by Nokian Tyres for its unparalleled ability to accurately reproduce and simulate every facet of the driving experience under the most extreme and challenging conditions imaginable.
By Callum Henshaw
Callum Henshaw, based in Bristol, England, is a sports journalist hooked on Juventus. From match breakdowns to transfer buzz, he delivers sharp, fan-focused takes on the Bianconeri.