Stellantis, utilizing its official communication channels, has released the first photographs of Juventus players sporting the team`s new kits. These jerseys, featuring the `Jeep` and `Visit Detroit` sponsors, are scheduled to debut in the upcoming Serie A fixture against Udinese this Sunday evening at the Allianz Stadium.
The initial official photos showcase players such as Manuel Locatelli, Dušan Vlahović, Timothy Weah, and Kenan Yildiz. They are pictured alongside the Jeep Compass, the “Made in Italy” SUV that was recently presented to the international press.
The announcement highlights the ongoing partnership between the Jeep brand and Juventus. This successful collaboration, which commenced in the 2012-2013 season, is now extended for an additional three seasons. As the relationship enters its fourteenth year, it has coincided with a period of significant silverware for the club, including 19 titles for the men`s first team, 13 for the women`s first team, and a Serie C Italian Cup for the Next Gen squad. Concurrently, the Jeep brand has seen substantial growth in both the Italian and European markets, fueled by the launch of new products and technological advancements.
Recent commercial performance figures for the early part of 2025 reflect this positive trend. European registrations surpassed 50,000 units by April, marking a 4.6% increase compared to the first four months of 2024 and contributing to a rising market share of 1.1% in the passenger car segment.
The communication also emphasizes Jeep`s dedication to “Attitude for Success and Made in Italy.” Within the Italian market, the Jeep Avenger, designed in Turin, was the top-selling SUV in 2024 and continues to hold this position in the first quarter of 2025. The Avenger also leads the market among 100% electric B-SUVs.
Furthermore, the Renegade and Compass, both manufactured at the Melfi plant, are highlighted as key pillars of Jeep`s European success, with over one million units produced at this facility. The Melfi plant is also designated to host the production of the next generation Compass.
Partly thanks to these strong domestic results, the Jeep brand currently ranks seventh overall in the Italian passenger car market, holding a 4.5% market share in the first quarter, an increase compared to the same period last year.
These Italian successes are presented as being perfectly aligned with the achievements of Italy`s most decorated football club. Much like the Jeep brand consistently seeks to innovate and expand, the Bianconeri squad is described as continuously pushing its limits and establishing new records.