According to reports from La Stampa, a club like Juventus should prioritize keeping its strongest players rather than selling them. While this might seem like a straightforward principle, the constant balancing act between achieving results and maintaining financial sustainability doesn`t always allow for its easy implementation, as highlighted by Igor Tudor`s recent message in Philadelphia. However, when the focus is on Kenan Yildiz, there appears to be no room for doubt. Even during challenging periods for the club when Champions League qualification was uncertain, the talented Turkish player consistently expressed his strong desire to remain with the Bianconeri for the long term. This unwavering commitment has greatly simplified Juventus` strategic planning, both before and after recent changes in the sporting department: regardless of the new project`s direction, Yildiz is considered a cornerstone.
This commitment is now set to be cemented. Damien Comolli`s increasingly packed schedule highlights one critical, red-circled priority: securing a contract renewal for the talented Turkish player. The plan is clear and follows an established tradition: the aim is to finalize and announce these agreements in the summer before the new season kicks off. Yildiz initially joined in 2022. His contract was extended and updated a year later, and new terms were signed in 2024, securing his stay until 2029 on an estimated salary of 1.5 million euros. Now, a further significant extension is being planned, pushing the contract duration all the way to 2030.